Deep Generalist.
Extremely Online.
What is Third City?
Third City, LLC is an indie consultancy and advisory practice born during the pandemic, founded by 15+ year industry veteran Michael Miraflor.
Capabilities include brand strategy, media planning and buying, web3 and innovation planning, marketplace connectivity, business acceleration (growth), and general marketing advisory. B2C. B2B. B2BC.
Third City's mission is to help all sides of the marketing and advertising ecosystem - brands, agencies, publishers, and platforms - navigate opportunities at the intersection of culture, creativity, and technology.
The story behind the name.
Third City has a dual meaning:
First, as a direct reference to the timeless E.B. White poem Here is New York (1949):
“There are roughly three New Yorks. There is, first, the New York of the man or woman who was born here, who takes the city for granted and accepts its size and its turbulence as natural and inevitable. Second, there is the New York of the commuter — the city that is devoured by locusts each day and spat out each night. Third, there is the New York of the person who was born somewhere else and came to New York in quest of something...
...Commuters give the city its tidal restlessness; natives give it solidity and continuity; but the settlers give it passion.”
Second is that I consider myself to live between three primary cities. I identify as a New Yorker (15+ years before the pandemic displaced me), was born and raised in LA, and over the past decade because of work, grad school, and play have traveled just short of a million miles. The rest of the world is my third city and I am in the continuous pursuit of the new, wherever that may be.
If you look closely at the emblem logo, you can spot the references: NYC represented by the Brooklyn Bridge to the right, LA represented by palm trees to the lower left, and the globe representing Paris, Berlin, and all the other places around the world that I consider to be my third cities.